Our story starts from within us
There were two friends who were learning to look around and tell through pictures what they found enchanting in the world.
Tirelessly in love with sunsets and travels, people and books, the music and the wind, they turned the window of every vehicle into a screen in which 25 moments of celebration of our planet flew.
That’s why they came up with a logo that contained everything: their friendship, their way of looking from the inside out; an atom and the map of Atlantis, a sun and a circular movement of balance.
A logo that has the presumption of being a symbol rather than a brand,
their essence rather than mere aesthetic beauty, a way rather than a thing. Their way. The Atlas Way.
Leonardo & Desirè